Case Study:
Driving a 122% Increase in Booked Calls for a local landscaper
One of our Local SEO clients is up 123% in phone calls year-over-year (YoY) from January to May 2025, compared to the same period in 2024 (216 vs. 97).
To help increase their phone calls to their location, we have been utilizing Local Falcon to optimize the map for many of their non-brand keywords within the radius they service.
Below is an image taken directly from Google My Business via the calls section.ย
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The Heat Map Change
Before
What was Done:
After
Technical Issues Fixed
They had several technical issues on their site in 2024 that I helped fix. Those issues included missing canonical tags, broken links, images that were too large to load quickly, and more.
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New Location Landing Page
Initially, the client did not have a dedicated landing page for their location on their website. Their strategy was to have a generic landing page about their service, so I created a city-specific landing page in 2024 and continued to optimize it in 2025.
Google Map Embed
With the new location page created, I embedded their Google My Business Map directly on the site. I felt having this would connect the GMB profile directly to the website and help improve the rankings.
Local Falcon Scans
I ran several Local Falcon (heat map) scans for their business for a plethora of keywords. Each time I ran the scan, I was able to see if we were flipping more dots green to improve the rankings.
A/B Testing on the GMB
Based on the Local Falcon Scans, I implemented several A/B tests over the months with them. We changed categories, updated the description, changed the primary picture, and more as part of a before-and-after A/B test to see how it would perform.
Competitor Review
Using Local Falcon, I was able to identify the top competitors in the area targeting the same keyword. From there, I conducted a keyword gap analysis to identify areas for improvement on our profile that would enable us to outrank them for specific non-brand keywords.
